You might remember the time when you were a child and people asked you, “What color do you like the most, darling?” Personally, without any pause, my answer was “Yellow.” We all prefer one or a few colors to others and buy stuff with the same coloring. But how about a logo color? Do you choose your business/art logo based on your own priorities and interests?
I hope you don’t. Psychologically, every color has a specific impact on the minds of people. So, it’s crucial to select the combination of colors wisely.
In the following, we’ll see why your logo color is so important and why you should assign your logo to professional designers.
Are you ready to know more? Let’s dive in. 🙂
Your Logo Color Is Important! Here are the reasons why:
1. Establishing the Right Brand Identity
Have you ever seen a famous company change its logo EVERY DAY? Imagine a big company like Apple changing its logo every now and then and every time you see a product, you do not know whether it’s theirs or just a new brand popping up out of nowhere. Seems ridiculous, right?
So, you see your logo becomes an essential and inseparable part of your business and people know you by it. But how can you build up the right identity using your logo?
First, you should know that not everyone can create a great logo for your company and you should assign this task to the ones who are experienced in this field.
Second, the designers should know about your target audience or customers to decide which colors to use. Why? Because every color leaves a specific impact on the mind of people.
Well, let me clarify my point with an example. Imagine you are going to start your business as a toy company. Considering your target audience, is it better to use bright colors or dark colors?
I think the first would be a wiser option!
Plus, once you establish your brand, you must know that your logo represents your whole company. So, you had better pay close attention to the color(s) you use to have the most possible effect on your audience.
2. Arousing Strong Feelings
As a business owner, the first thing you want from your target audience is to buy what you recommend to them. To do so, you have to evoke certain feelings in them and your logo plays a crucial role here.
As mentioned earlier, every color has a special impact on human beings. Therefore, if you want to arouse the right emotion in them, you should know which ones are best for your purpose.
In the final section of this post, we will take a look at every logo color’s effect briefly. So, be with us to the end of this article to find the secret behind each color. 😉
3. Conveying the Right Message
Have you ever paid attention to social media logos like Twitter and Facebook? Think more and you also remember other similar apps using blue color in their logos.
The reason is that blue is the color of peace and dependence. So, psychologically, as a user, you have this feeling that you can rely on these apps.
Therefore, remember that colors can become a medium for conveying your intended message.
4. Making People Take Notice of Your Product/Service
Colors mainly help your customers notice you much more easily. Plus, you had better use your logo color(s) throughout your business environment.
For instance, if you are producing nature-friendly products and, for this purpose, you have green color in your logo, it’s best to use green in your packaging, staff’s clothes, app environment, etc.
This way, people take notice of your brand much quicker and you’ll be recognized in a short time. So, don’t forget that your choice of colors does matter most.
Logo Color Psychology
As mentioned earlier in this post, every color has a specific influence on people’s minds psychologically. In the following sections, you’ll find out some prominent effects each color could possibly have.
Black
Let’s start with one of the popular colors used by famous companies like Gucci and Louis Vuitton: black.
Black shows power, leadership, and simplicity and makes your brand stand out from the rest. But never forget about your target audience and see if it’s the right choice for their age, culture, or whatever else influencing their decision.
White
What comes to your mind when you think about the color ‘white’? Personally, white always gives me a sense of purity and clarity.
I suppose white is one of those colors that in every culture is a symbol of positivity, peace, cleanliness, and virtue. White is also a good background color for almost all colorful logos.
Gray
Being a neutral color, gray almost fits in many logo color combinations. Moreover, gray conveys a feeling of responsibility, professionalism, and dependability.
Brown
As a warm color, brown is the color of nature and security and gives people a sense of stability. However, in some cases, it might also convey a sense of isolation and sadness if it’s not used for the right purpose and target audience.
Red
This color is the symbol of energy, passion, and danger and seems to be so popular among logo designers since you can see this color in most famous logos like those of YouTube and Puma.
Based on color psychology, red can make you feel motivated or (have a negative impact and) make you react aggressively to something.
Pink
Remember barbie dolls and their logo? Pink is known as the color of femininity, youth, and charm, and is particularly used when you want to transfer a sense of romance and modernity.
Yellow
This color is what you want if you desire an energetic environment filled with optimism. Yellow can attract attention and brings hope and happiness.
Blue
What color is better than the color of the sky when you want your audience to feel secure and build trust in your business?
Blue is also the color of spirituality, and formality, and makes one feel attached. This color mostly arouses positive feelings for almost every type of audience you’ve got.
Green
If you are a fan of healthy living and care about nature, then green must be one of your choices. Plus, green is kind of the symbol of growth, wealth, and refreshment.
Orange
Energy, energy, energy. Orange is the color of happiness, affection, and friendliness. So, it might be a good choice particularly when your business is related to children.
Purple
The last color on our list, purple, is the color of royalty and creativity. Therefore, if you want your brand to be luxurious and mysterious, consider using purple in your logo.
Last Words on Choosing A Logo Color
In short, if you want to create a memorable logo that makes your brand noticeable, study logo color psychology and get help from professionals in this field.
Always remember that your logo is your identity. So, why not use OhYeahDesigns and have the best logo at a reasonable price?
So, go ahead and give it a try RIGHT NOW.
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