Is Your Black Friday Offer Worth it?

Have you come across a website that offers 5% discount on Black Friday? Have you come across a website that offers a huge deal only if you subscribe to their newsletter? Have you come across a website that uses annoyingly big pop-ups which are hard to get rid of to enjoy the main content? Today, we are going to go over some tips on how to make your Black Friday Offers (or any other Holiday/special discounts convert to sales). This is offering a discount tips and tricks.

How offering a discount works?

Well, there are websites who raise their prices for their products and services a week before special events. They, then, start ad campaigns offering big discounts which are actually their real prices. This is not OK. If you want to have customers that can respect your business, you have to create that trust by being honest with them.

It doesn’t matter if your discount is 10% or 90%. What matters more is what impression you are going to leave on your customers (and the potential buyers).

What kind of discount should I offer on Special Days?

A 5% discount isn’t Okay for such huge days. People love Black Fridays as it reminds them of huge businesses like Amazon giving them 90% off on their favorite TV, for example. So you have to understand that they are looking for an offer that stands out. If you can’t go higher than 5%, add more value to your products and services. Go “get 5% discount and also get 2 free banner designs” if you are a logo designer and your customers are people who have websites.

Another way to go is to give 50% discount to customers. Well, this can seem a bit overwhelming at first, but there are tools you can use to limit the number of people that can use such a huge discount. Think to yourself, how many products can I supply with that much discount? Will I actually lose money? What will I gain in return? What will my customers gain from this?

You have to understand that these big sales don’t have short-term goals of spiking sales over night. So much more can be achieved. You can get customers to understand that you have a thriving business that considers their wallet too. These special days and events are just an opportunity to get closer to your customers. Make them understand that you care about them. Don’t be selfish in giving.

Email Marketing Dos & Don’ts

Email Marketing is especially a challenging aspect of marketing for such special days. When should you send out your mass email? Whom should you email? What should you write to them? What should you take into consideration? Well, here are a few tips and tricks you can pay attention. Offering a discount via email works most of the time, so don’t neglect it.

Always include an “unsubscribe” button/link on your emails. You certainly have seen organizations, companies, third-parties sending emails to you like you owe them a reading. Or, they make those unsubscribe buttons/texts so small that it’s not observable using naked eyes. Act responsibly. This will only create a negative impression for your brand.

Offer genuine rewards/discounts, etc. Your target market must understand that you are really giving them something: a real deal. Fake discounts will always backfire if the word gets out that you raise your prices prior to special events/days and just give a discount to sell your products and services for the real prices you intended in the first place.

As always, don’t ever SPAM un-targeted customers. Find your niche, and email only those who would appreciate your offer. Yes, this might take much much more effort on your part, but the results will be amazing.

More tips…

If you are using a pop-up on your own website to promote your offer to your visitors, don’t make it hard to get rid of the pop-up. And we recommend that you show them the pop-up only after a few seconds have passed after the website is fully loaded. The ideal amount of time to wait before you show them the pop-up is 10 seconds.

Special days such as black Fridays are so much more stressful than ordinary days. You could be overwhelmed by all the attention your website is getting, all the wants customers have and problems like your servers hanging because of many visitors visiting your website at the same time. Do not allow these to make you act unprofessionally.

The best practice is to have a strategy before you hit the special days. For example, in your offer, mention that the delivery might take more than usual on orders placed on Black Friday. Or, set a limit on the number of orders you are going to take on special days, etc.

Conclusion for offering a discount on Black Friday

Black Fridays, Holidays, etc. are a very amazing opportunity to get your business going deeper into the minds and hearts of your clients, users, visitors, etc. ; however, if you don’t understand your capabilities, limits, dos and don’ts, you are going to miss that opportunity or even have it backfire at you badly.