Your Business’s Online Presence Amid the Pandemic

The end of the year of hopelessness for many individuals, companies and markets approaching, is near. We are at the verge of a very important question. With many people taking their businesses online, isn’t it time to go brand yourself online? Having an online business during the pandemic and after that is crucial, it seems.

Why should you have an online business during the pandemic?

As many of you are aware already, many small businesses have gone online. They do this to be able to offer their services to their customers. Let’s be serious for a moment! If you are not present online, you are going to fade away. And after you are gone, it will be really hard to get back up off the ground. Whether on a social network, or a website of your own, you need to be there.

People are surfing the internet more than ever. They are striving to find ways to get what they need more easily and safely at their doorstep. This means that they aren’t taking walks around the block. They aren’t driving through streets and sure are not seeing your beautiful Store fronts.

It’s time for you to get online. Open your Instagram page, open a Facebook page, start your own website/blog and introduce yourself to the new world. The new world where everyone is online surfing these websites.

Where to Start?

Well, we always suggest that you start within the free territory. We understand that many offline businesses are suffering.

The economy is in a shaky state right now; With the next phase of the pandemic around, you won’t have to spend much to get online. You just have to start appearing online.

Start with Instagram. It’s a busy enough place full of people who are essentially potential buyers, customers, and store browsers. You can find an Instagram Start-Up Guide here.

Just move your current brand there, give your audience your contact details. Encourage them to contact you via mobile or email.

If you are selling products, see how you can cooperate with a delivery service in your area. Ensure a safe and fast delivery to attract more customers!

What Next?

Next on the to-do list is how you are going to get things designed for your posts. Well, this can be done easily on your phone. Start by using a bunch of FREE apps which will come in handy in creating your own unique designs.

Believe us when we tell you that it’s worth the time and the effort you will put in this path.

How to Start?

Here is a list of apps and websites you can download. This will help you build up your posts from scratch and for FREE:

1. Colormind This is a website where you can generate color combinations in one click. Colormind creates cohesive color schemes using a deep neural net. All you have to do is give it a color of your choice and then start creating beautiful combinations. This will help your posts be aesthetically great.
2. Autodraw.com Using this website you can design really fast even if you are using your mouse. A picture or a doodle of your own will make the post solely for you. With Autodraw, you can do this really fast and really easily.
3. Remove.bg Have you ever wondered how to remove background easily? There have been times you have wanted to design a post featuring a product of yours. All you did was wonder how to do this thing manually and painfully having to install software that costs an arm and a leg. With remove.bg you don’t have to worry about all this. Just upload your picture and the rest is both fast and fun.
4. Fontjoy You can manually choose from thousands of fonts and hope that your design will be unique and beautiful. While this is a good thing, there are AI-assisted software that help you make your design faster. Fontjoy helps designers choose the best font combinations. Mix and match different fonts for the perfect pairing.
5. Let’s Enhance Using this service, you can use an AI software to enlarge your images with no quality loss. You can also enhance colors and photo resolution and automatically retouch product photos.
6. Fronty   If you are going to start your website, you will need coding (if you are not going to use templates that cost money). Using Fronty, you can convert your images to HTML. This means that you will get the code without having to know anything about coding. Just upload an image. Next, tell the software where you want your text to be on your front page, where will the image be, etc.
7. Canva is a free mobile app where you can design posts, stories, etc. with highly customizable templates. Just add your text, colors, etc. and you are done.

Do You Need to Have a Website Too?

Having a website where everything belongs to your business is another way to go. You can get a domain name for the cheapest price and a hosting package and start your own WordPress website. No coding knowledge is required..

However, this option will not be free. Choose this path only if you are sure that you will sell online.

Conclusion

Whether you are a freelancer or a business trying to survive, you need to appear to your audience online. Having an online business during the pandemic is essential not only now, but also after. Everything depends on your success online. Best of luck to you!